Image by Todel Anecdotal
If you can master Google, you are well on your way to
becoming a tech ninja or at least impressing your friends. Yesterday we discussed how to adjust your
privacy settings in Google. Today we
will taking it one step further and find out how to change the Google target ad
settings. While Google is known mostly
as a search engine, that is not where they make their money, they make it
selling ads featured in their search results.
They have founds ways to target the ads directly to you and your
interests, therefore making more money.
Now this is where the using your data in creepy ways comes in. If you haven’t noticed, you may want to send
an email to yourself using your Gmail account about going to a funeral and then
look to see what ads your on the side of the screen in your Gmail next time you
log in.
So step two
in Becoming a GOOGLE Ninja is to adjust your targeted ad settings. You can help Google make more money by
letting them know what ads might interest you or opt out of targeted ads and
receive random ads. Go to https://google.com/ads/preferences/. You are able to view and edit
that information that Google uses to show your interest based ads on any
website that is part of Google’s ad Network ( and there are a lot of
them). The interests that are show are
stored in an advertising cookie that your browser stores. This page will let you edit the categories
that are associated with that cookie. Check
back tomorrow for Step Three of Becoming a GOOGLE Ninja.
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